Pad-Up Creations Limited, a Nigerian manufacturer of reusable sanitary pads, baby nappies and undergarments, has revealed that its Micro Sales Agents programme is helping women in internally displaced persons camps across Nigeria to earn an income and support their families.
The disclosure was made in a statement on Thursday by the Chief Executive Officer of Pad-Up Creations Limited, Olivia Onyemaobi, who explained that the company’s empowerment initiative enables women to start small businesses without needing to provide upfront capital.
According to Onyemaobi, each participant in the programme is provided with a starter kit worth N55,000 on credit, allowing them to begin selling Pad-Up’s products in their communities.
“With the micro sales agents, we are empowering girls and women because we realised that many women, due to the economic situation in Nigeria, cannot even afford to support their families,” she said.
She noted that the goal of the initiative goes beyond creating income opportunities, stating that the programme is also designed to address the widespread lack of access to affordable hygiene products among women and girls in rural and underserved areas.
“The truth is, it’s not just about economic empowerment. There are communities where girls are struggling to access basic sanitary products. We use these women to bring our products closer to them,” she added.
The company said it had observed high demand for reusable sanitary pads and baby nappies in IDP camps, where women often have limited access to essential hygiene items.
By engaging women within these camps as sales agents, Pad-Up is not only making its products more accessible but also creating sustainable sources of income for the displaced.
“The last time I went into one of the IDP camps, they were bringing out their money to buy reusable baby nappies and asking when next we would come. Who says they don’t want comfort or cleanliness?” Mrs Onyemaobi stated.
“These are people we actually want to empower. Imagine that we give a woman there a starter kit, and she begins selling to other women in the camp instead of them waiting for our next visit,” she added.
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