Polo Luxury strengthens partnership at novelty show

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Polo Luxury, Nigeria’s premier luxury goods company, has made a significant mark at the 2025 edition of Watches and Wonders in Geneva, Switzerland. The event, considered the world’s most prestigious fine watchmaking exhibition, brought together key industry stakeholders and leaders.

The firm said in a statement on Thursday that Polo Luxury’s Executive Director, Jennifer Obayuwana, attended the exclusive previews of the 2025 novelties, showcasing the latest watch innovations from iconic horological houses such as Rolex, Cartier, Piaget, IWC, and Chopard.

The highlight of the event was the unveiling of Rolex’s latest masterpiece, the Land-Dweller 2025. This timepiece embodies Rolex’s unmatched innovation and pursuit of perfection, featuring a meticulously engineered movement and elegantly integrated case and bracelet.

Other notable brands also released new timepieces, including Piaget’s Sixtie watch, IWC’s Ingenieur Automatic 42, and Frederique Constant’s Classic Perpetual Calendar Manufacture.

According to Obayuwana, Watches and Wonders is the pinnacle event of the industry, and this year’s edition featured a clear focus on integrated case-bracelet design.

She praised Rolex’s bold statement with the new Land-Dweller, a timepiece that represents over seven years of dedicated development, and highlighted the company’s commitment to global partnerships, product innovation, and excellence.

As the official partner of the world’s most esteemed global brands, Polo Luxury continues to elevate its offerings to match international standards and redefine the luxury retail experience in Africa.

The newly unveiled luxury masterpieces will soon be available to Polo Luxury’s esteemed clientele, offering them the latest in horological innovation and timeless elegance. With its presence at Watches and Wonders, Polo Luxury reaffirms its commitment to enriching people’s lives with authentic luxury goods and exceptional services.


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