World Tourism Day: OAU Highlights Abia’s Untapped Potentials in Tourism Sector, Urges Harnessing of Abia’s Cultural Heritage as Tourism Assets


By Chinazaekpere Chinwendu,
Abia State |September 27, 2025 —
 
As the world marked World Tourism Day 2025, Philanthropist and founder of the OAU foundation, Onyekwere Akym Uche (OAU), has called attention to the enormous yet underutilized tourism potentials in Abia State, stressing that with proper investment, tourism could become a key driver of economic growth and job creation in the state.
 
Speaking to newsmen in Umuahia, OAU noted that Abia is blessed with rich cultural heritage, historic sites, natural landscapes, and vibrant festivals that can attract both local and international visitors if given the right policy direction and infrastructural backing. 
 
Abia State is not just the home of entrepreneurship and creativity; it is also a treasure trove of cultural and natural wonders waiting to be discovered. From the Arochukwu Long Juju Slave Route to the Azumini Blue River, and from our traditional festivals to our evolving hospitality sector, we have what it takes to place Abia on the world’s tourism map,” he said.
 
He stressed that tourism remains a sustainable economic pathway for states seeking to diversify beyond oil and traditional commerce. 
According to him, investing in tourism will not only attract revenue but also boost small businesses, create employment opportunities, and enhance the state’s global image.
 
The tourism industry has multiplier effects. When tourists visit, they spend on accommodation, food, transportation, crafts, and entertainment. This means our artisans, hoteliers, transporters, and local communities all benefit. We cannot afford to keep neglecting this goldmine,” OAU explained.
 
Akym also emphasized the role of government-private sector partnerships in unlocking the full value of the sector. 
He revealed that discussions are ongoing to attract investors who will collaborate with the state in upgrading facilities at notable sites, developing modern resorts, and packaging cultural events that can draw large audiences.
 
The Government cannot do it alone. We are deliberately reaching out to private investors, donor agencies, and cultural organizations to join hands with the govt. Tourism thrives on collaboration, and we are determined to build a strong network that will make Abia a tourism hub in the Southeast,” he added.
 
While acknowledging the efforts of the present administration in laying a policy framework for tourism development, OAU called for greater awareness among citizens to appreciate and promote local heritage. 
 
Tourism starts with us. We must learn to appreciate what we have and proudly showcase it. Every Abian is an ambassador of our heritage, and if we project it well, the world will come to us,” he urged.

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